Before selling for a billion dollars, Casamigos Tequila had a great product, an interesting back story, a little bit of star-power and a lot of good footage. They just didn't know how to put it all together.
We crafted a brand story from our new tag-line: "Our Casa is Your Casa".
The Spanglish tag-line embodied their spirit of warmth and friendship. The idea to start this tequila came from a holiday in Mexico where George and Rande's families shared a beach house- while sipping on tequila.
It also hammered their brand's name home with people new to their tequilas, helping to create a "bar call" and brand awareness.
We designed a full launch kit that included point-of-purchase, out-of-home, vehicle wraps and swag for our new tag-line.
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