Print, digital and Out-of-Home campaign for an evergreen idea for the San Diego Zoo. Typically campaigns were briefed around new exhibits and upcoming events. This particular task was to give the zoo a brand campaign that would set-them apart from the 2,400 other zoos around the country. We launched just before Comic-Con in San Diego, and in Los Angeles, Phoenix and Las Vegas. It won numerous trade and industry awards.
Mythical Creature Generator