Officially briefed to us as "Conrad Prebys Australian Outback" exhibit, our San Diego Zoo clients immediately adopted the "Koalafornia" moniker, even before we had finished presenting this campaign.
This was the largest new exhibit coming to the San Diego Zoo. It now houses the most Koalas anywhere outside of Australia. Koalafornia was designed to be a fun, cheeky way to show the melding of Australian and Southern California lifestyles.
To this day, it is the single most successful campaign the San Diego Zoo has run. Based on impressions, attendance and the millions raised from T-shirt and merchandising. Money that goes back into conservation efforts for these fuzzy, lovable critters.
#Koalafornia
