While working with BMW Motorrad America, most of our assets were supplied from Germany. Feeling that most of the content didn't connect with an American audience. Proactively, we presented the idea of a US motorcycle road trip to help the slumping "3asy Ride" leasing program.
The notion of how easy and affordable it is to unplug from your everyday and hit the open road spoke directly to a younger, diverse millennial audience.
This opened up more production opportunities with BMW Motorrad after our US clients had shared the final project. Numbers of inquiries to the dealers about the leasing program surged when pushed out.
"Someday" Long Format (3:50)
Digital Cutdown (:15)
Digital Cutdown (:15)